Report highlighting the transformative impact of digital reservation channels on the restaurant industry.
Key findings from the report:
*Website booking forms remain the top-performing channel, reinforcing the importance of an optimized and user-friendly booking system on restaurant websites.
*Reserve with Google emerges as a powerful driver of new customer acquisition, with 73% of bookings coming from first-time users.
*Social media channels continue to play a crucial role in customer engagement, while email remains a steady contributor, for larger bookings.
*Restaurants activating Reserve with Google saw a median 32.3% increase in bookings.
Reserve with Google: A game-changer for restaurants
One of the most striking revelations from the report is Reserve with Google’s (RWG) role in attracting new diners, with an astounding 73% of RWG users booking for the first time. This percentage aligns with a study conducted by Reuters in 2018 about Reserve with Google being a winning tool for converting customers. It underscores Google’s expanding influence on restaurant discovery and online reservations.
Strategic takeaways for restaurateurs
*Prioritize website and Google reservation integration to maximize visibility and conversions.
*Leverage social media and email as complementary channels for engagement and direct bookings.
*Monitor and optimize digital booking strategies to drive long-term revenue growth.
📥 Download the full report here
Tamara Naudi
TABLEO LTD
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